Have you ever wondered just how much your online sales could improve? I’ve developed a nifty calculator that lets you see how conversion rates impact online sales.

Open the Revenue Growth Calculator in Google Drive

### HOW TO USE THE CALCULATOR

It’s fairly simple to use. All you need to do is enter a handful of variables to begin to see the dramatic impact that conversion rates have on online sales.

If your store carries multiple products, simplify this exercise for 1 of your best selling items. You’ll enter variables into the calculator such as:

• website traffic,
• average number of sales,
• product price, and
• current conversion rate.

Your visitor to customer conversion rate is a percentage that’s found by dividing (# of buyers by / # of website visitors). Let’s say you have 100 buyers and 1,000 website visitors. In that scenario, 100/1,000 = 10% conversion rate.

Keep in mind, conversion rates tend to be fairly low. Many websites operate at a conversion rate under 3%. This is a mountain of missed opportunities. It means that the vast majority –as much as 97% simply visit and leave the website without making a purchase.

### CONVERSION RATE IMPACT ON SALES

Here’s an example, let’s say your 50,000 people visit your website on a monthly basis. Your product sells for \$50.00.  At a 1% conversion rate (buyers/visitors %), your product sales are around \$42,500.