Meeting Agenda
- Existing Website Evaluation 1100-1120
- Competition Evaluation 1120-1200
Dr. Ramos DDS Website
Good
- Website Navigation
- Biographies of Dentists
- Location Information for Houston & Deerpark
Better
- Mobile Friendly
- Readable by Google (On-Page SEO)
- Higher Natural Ranking in Google Searches (dropped 7 positions)
- No website security (SSL cert. protects site from attacks & gives readers confidence of safer site)
Best
- Have more new dental patients find you online
- Have a process on the website to increase new patients
- Have ways to keep in touch with new & existing dental patients
Report Links:
- http://www.spyfu.com/overview/domain?query=rudyramosdds.com
- https://website.grader.com/results/rudyramosdds.com
Visual Aides
Competition Evaluation
Top 4 Competitors after a Google Search for “dental implants houston“
- Strengths
- Advertisements Running for Dental Implants
- Rank Highly within Google Search Results
- Weaknesses
- Amateur Design (Color, Layout, Wording, Style)
- Poorly Throughout
- Conversion Tactics
- Schedule Consultation in Navigation & Home Page
- Prominent Phone Number
- Strengths
- Social Proof: Testimonial from Beauty Queen
- Good Website Template
- Office Tours & Video Testimonials
- Descriptions of Service & Organization of Services
- Weaknesses
- No Educational Content Specifically Attract New Patients
- No Online Conversion Funnel
- No Invitation to Join Email Newsletter
- Conversion Tactics
- Email Button
- Contact Information in Top Bar
- Strengths
- Great photography on home page
- Prominent call to action to request appointment
- Patient Resource Library
- Weaknesses
- Slideshow of images has visibility errors in it
- Poor organization by not including link for more info about “are dental implants right for me?”
- Bad formatting of text (spacing, crowded)
- Amateur design mistakes on lower portion of home page
- Gray Symbol
- Green Button
- Technical error in footer of page where map should be
- No updates in 2 years
- Conversion Tactics
- Form on the top of the home page
- Strengths
- A call to action to use dental insurance by a specific deadline
- Mention Award “Top Dentist in Houston”
- Specials
- Weaknesses
- Bad form design for new appointments
- No Lead Generation Content to Attract New Patients
- Conversion Tactics
- Appointments
- Specials