Meeting Agenda

• Existing Website Evaluation 1100-1120
• Competition Evaluation 1120-1200

 

Dr. Ramos DDS Website

Good

• Website Navigation
• Biographies of Dentists
• Location Information for Houston & Deerpark

Better

• Mobile Friendly
• Readable by Google (On-Page SEO)
• Higher Natural Ranking in Google Searches (dropped 7 positions)
• No website security (SSL cert. protects site from attacks & gives readers confidence of safer site)

Best

• Have more new dental patients find you online
• Have a process on the website to increase new patients
• Have ways to keep in touch with new & existing dental patients

 

Report Links:

• http://www.spyfu.com/overview/domain?query=rudyramosdds.com
• https://website.grader.com/results/rudyramosdds.com



Visual Aides

 

• Design Continuum
• Conversion Funnel
• Conversion Tactics

 

 

 

 

Competition Evaluation

 

Top 4 Competitors after a Google Search for “dental implants houston“

 

• Hanna Dental Implant Center

 

1. Strengths
   1. Advertisements Running for Dental Implants
   2. Rank Highly within Google Search Results
2. Weaknesses
   1. Amateur Design (Color, Layout, Wording, Style)
   2. Poorly Throughout
3. Conversion Tactics
   1. Schedule Consultation in Navigation & Home Page
   2. Prominent Phone Number

 

• Steven Wolfson, D.D.S- Cosmetic and Implant

 

1. Strengths
   1. Social Proof: Testimonial from Beauty Queen
   2. Good Website Template
   3. Office Tours & Video Testimonials
   4. Descriptions of Service & Organization of Services
2. Weaknesses
   1. No Educational Content Specifically Attract New Patients
   2. No Online Conversion Funnel
   3. No Invitation to Join Email Newsletter
3. Conversion Tactics
   1. Email Button
   2. Contact Information in Top Bar

 

• OMSH – Oral & Maxillofacial Surgeons of Houston

 

1. Strengths
   1. Great photography on home page
   2. Prominent call to action to request appointment
   3. Patient Resource Library
2. Weaknesses
   1. Slideshow of images has visibility errors in it
   2. Poor organization by not including link for more info about “are dental implants right for me?”
   3. Bad formatting of text (spacing, crowded)
   4. Amateur design mistakes on lower portion of home page
      1. Gray Symbol
      2. Green Button
   5. Technical error in footer of page where map should be
   6. No updates in 2 years
3. Conversion Tactics
   1. Form on the top of the home page

 

• John Bridger DDS

 

1. Strengths
   1. A call to action to use dental insurance by a specific deadline
   2. Mention Award “Top Dentist in Houston”
   3. Specials
2. Weaknesses
   1. Bad form design for new appointments
   2. No Lead Generation Content to Attract New Patients
3. Conversion Tactics
   1. Appointments
   2. Specials